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Mobile Financial Services & NFC Summit 2012
After the success of the 2011 two day event, the Mobile Financial Services and NFC Summit will return to London for its 15th year on the 31st January and 1st February 2012.
Bringing together those leading the m-commerce revolution and defining the still emerging ecosystem, the established Mobile Financial Services & NFC Summit 2012 confronts the challenges confronted by banks, retailers and operators, and offers market leading solutions to ensure revenue and customer uptake is driven forward in 2012.
Banks and telecom operators have been recognising the importance of a well thought out mobile financial services strategy for the past few years. However, m-commerce is now really gaining momentum, with NFC technology leading the way; banking and financial services representatives acknowledging that mobile banking and payments will grow to be a substantial revenue source in the next 1 – 4 years and global revenues brought from mobile transactions predicted to grow by more than 43% by 2012.*
Retailers are observing that the mobile will play an invaluable part in the brand experience and consumer engagement going forward, with merchants moving on from SMS marketing campaigns to the use of coupons, location based advertising and loyalty schemes. In addition, contactless payment POSs are not only being piloted, but implemented more and more globally, kick starting consumer engagement
Ensure you join the interactive Mobile Financial Services & NFC Summit to gain insight into the actions of those players striving for a strong market share in m-banking and m-payments and driving the tipping point of the m-commerce revolution. With dedicated NFC streams, focussed analyst discussion, a retail working round table session, in addition to facilitated panel discussions with representatives from the whole mobile payments and banking ecosystem, this is the only mobile financial services event to begin 2012 with.
*Ovum 2010
Reasons to attend
Ensure that you are leading rather than following and recognising the profit share mobile financial services bring by joining market experts and gaining insight into…
- The partnerships being formed to counter the perceived threat from online payment players and service providers
- What is being done to ensure there is enough consumer interest to advance the cashless society and implement the technology which waits
- The move towards industry-wide mobile payments standards and what banks are doing to ensure their future objectives are met
- Where the card networks see their future roadmap going
- Whether the commercial and corporate customer’s needs are really being met and what banks should be doing to make sure they are not neglecting their basic mobile service offerings
- Who is and will be driving NFC offerings: the device manufacturer, retailers, operators or the customer?
Close Reasons to Attend
Mobile Financial Services 2011 Review
A fantastic 2 days, with 28 speakers sharing their experiences and thoughts on various aspects of eCommerce ranging from JVs between banks and operators, to couponing and contactless. What are the drivers behind mobile commerce, what hurdles still need to be overcome, and what are the issues that haven’t really raised their heads yet?
There were some great Q&A sessions, particularly around the importance of creating a compelling product. Users in the developed market are not willing to pay for mobile financial services, and there are multiple channels already in existence with which to do payments and banking. So what is the secret to driving mass uptake?
The end message seemed to be cautiously positive – there’s a huge amount of movement in the highstreet, and with banks with mobile offerings reporting double normal figures for capturing customers switching between banks (according to Google’s Amanda Rosenberg) there is clearly scope for growth. The key is getting the product right.
Highlights
Top industry thought-leaders shared case studies and lessons learned on the following key issues:
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Confirming revenue share and customer ownership
Karen Walsh, Business Development Manager – Payments & Contactless, Everything Everywhere -
A shared vision of a bank MVNO
Sergio Martinez-Cava, Head of Mobile Services, Bankinter Ignacio Garcia, Brand Manager – Strategy & Partnerships, KPN Spain -
Google’s view of the future of mobile finance
Amanda Rosenberg, Mobile Business Development Manager, EMEA, Google -
Shaping the future of payments through consumer behaviour and technology
Thierry Chopard, PayPal Mobile EU
Close Review
Attended by over 90 leading companies, including 40+ global operators:
Close Attendance
Testimonials:
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"Ideal formula, great speakers and enough variation in topics"
Michael Boedts, Accenture -
"Perfect networking event."
Hugo Straumann, Security Consultant, Swisscom AG -
"Great event to understand how mobile financial services sector is evolving and innovating."
Vaibhav Dabhade, Vice President, Welcome -
"Great market knowledge and networking opportunity"
Ignacio Garcia, Brand Manager - Strategy & Partnerships, KPN Spain -
"The MFS conference provided a good overview of what's going on, but also what will come in the future."
Tom De Koninck, Senior Business Development Manager, BICS
